Healthcare Digital Marketing
Empowering Healthcare Providers in the Digital Landscape
📞 877-411-4476
🌐 www.hgsmartmarketing.com
Who We Are
About HG Smart Marketing
An emerging tech hub with over a decade of experience in digital marketing across various industries.
Our team has observed significant gaps in the digital strategies of medical professionals, especially within provider-owned practices. We've tailored our services specifically to address these inconsistencies, helping healthcare providers thrive in the digital landscape.
🎯
Industry Focus
Healthcare providers & medical practices
💡
10+ Years Experience
Digital marketing across multiple industries
📊
Data-Driven Strategy
Tailored solutions for measurable growth
The Opportunity
Patient Facts
77%
Search Online
of patients search online for a medical provider
— MD Connect Inc.
53%
Abandon Slow Sites
of mobile users abandon websites that take over 3 seconds to load
— Google
80%
Want Online Scheduling
of patients prefer providers who offer online scheduling
— Healthleaders Media
80%
Choose Better Reviews
of patients choose providers with better reviews
— TechTarget
The Problem
How Many Providers Are Perceived Online
⚠️Poor Online Appearance — Most providers appear poorly to patients online with low-quality profiles
⭐Few or Unfavorable Reviews — Minimal patient feedback reduces trust and drives patients elsewhere
🐢Slow, Insecure Websites — Sites that aren't mobile-optimized lose 53% of visitors within 3 seconds
🔍Invisible in Search Results — Often buried beyond the first few pages, missing 77% of searching patients
Every day without a strong digital presence is patients choosing your competitor instead of you.
Patient Journey
From Search to Review
The path a patient takes from discovering your practice to becoming a referring advocate:
🔍
Search
Acquisition
Patient finds your practice via Google GMB & SEO search
📋
Evaluate
Reputation
Checks your Healthgrades bio, credentials & patient reviews
📅
Book
Conversion
Converts via 24/7 online appointment scheduling system
🏥
Visit
Retention
Attends consultation in-person and receives medical care
✍️
Review
Outreach
Receives automated SMS review request link post-visit
🔄
Refer
Advocacy
Advocates & recommends provider to friends & family
Missed Opportunity
Missed Opportunities on Your Healthgrades Profile
Healthgrades.com — the largest patient-provider marketplace in the U.S. with 22 million monthly visitors
📷No Professional Photo — An absent or unprofessional photo makes your profile less credible
📝Incomplete Bio — Missing education, work history & achievements raises patient doubts
⭐Few or No Reviews — Limited feedback reduces trust and sends patients to competitors
📞No Contact / Tracking Number — Patients can't reach you and you lose conversion insights
💡
We fully rebuild and optimize your Healthgrades profile so patients find and choose you first.
What We Offer
Our Services
🌐
Custom Website Dev
Mobile-optimized, responsive websites
🔍
SEO Optimization
Higher rankings, organic traffic growth
🤖
AIO/SEO Optimization
AI-powered rankings & content at scale
📱
Social Media Management
Facebook, Instagram, TikTok, LinkedIn, X
⭐
Review Management
Positive reviews, reputation monitoring
📍
Google My Business
Local visibility optimization
🎯
Lead Generation
Qualified leads & client management
💼
CRM & Pipeline
Automation, scheduling, SMS support
🏥
Healthgrades Profile
Premium profile optimization
Social Media
Social Media Packages
All packages include a one-time $100 setup fee
Starter Suite
Starter Suite
$300/mo
Instagram + Facebook (2 platforms)
- 10 Custom Graphic Posts/Month
- 2–3 posts/week, 4–6 Stories/month
- Captions + Hashtags
- Basic Content Strategy
- Monthly Reporting
- 15 min/day Community Engagement
Most Popular
Growth Suite
$600/mo
Instagram, Facebook, TikTok (3 platforms)
- 18 Posts/Month (12 graphic + 6 video)
- 4–5 posts/week, 8–12 Stories/month
- Growth-Focused Content Strategy
- $50/mo Paid Ads Budget Included
- Monthly Performance Report
- 20–25 min/day Community Engagement
Elite Suite
Elite Suite
$1,000/mo
Instagram, Facebook, TikTok, LinkedIn, X (5 platforms)
- 30 Posts/Month across all platforms
- 5–6 posts/week, 15+ Stories/month
- $100/mo Paid Ads + Analytics
- Quarterly Brand & Content Audit
- Priority Support
- 30+ min/day Pro Community Engagement
Local Visibility
Google My Business Package
$400 setup fee + $200/month ongoing management
⚙️
Profile Setup & Optimization
Business name, address, hours, categories, services & descriptions — fully compliant with Google's guidelines
📸
Photo & Media Optimization
Geotagged branded images, logo & cover photo upload following Google's image standards
📬
Monthly GMB Posting
Weekly/bi-weekly keyword-rich posts with CTAs: Book Now, Learn More, Call Today
⭐
Review Monitoring & Responses
Real-time review tracking, professional responses within 24–48 hrs, negative review flagging
Case Study: Accident Recovery Center — 4.9★ (1,576 reviews) — achieved with HG Smart Marketing's GMB optimization
Reputation
Review Management Package
$100 setup fee + $250/month
🔍
Review Tracking
Daily monitoring on Google, Yelp, Facebook, Instagram & industry directories. Flagging negative/fake reviews for removal.
💬
Response Management
Professional responses within 24–48 hrs. Personalized positive replies, strategic polite responses for negative reviews.
📤
Review Outreach
Reaching out to past clients, monthly follow-ups, SMS/email/WhatsApp templates & automated review requests.
📊
Monthly Reporting
Reviews gained, platform breakdown, sentiment analysis (positive/neutral/negative), action plan for next month.
AI-Powered SEO
AIO/SEO Optimization
AIO/SEO is the new standard for organic growth — combining classic SEO with cutting-edge AI to build topical authority 5–10× faster at 40–60% of the cost of traditional methods.
Essential
$600/mo
- AI Content Auditing & Structuring
- Semantic Keyword Research
- AI Platform Optimization
- Performance Monitoring Dashboard
Professional
$1,000/mo
- All Essential services
- AI-Generated Legal Content
- Competitor AI Analysis
- Voice & Conversational AI Optimization
Elite
$1,600/mo
- All Professional services
- Technical AIO Enhancements
- AIO Training Workshops
- Advanced Performance Dashboards
2–6×
More Organic Traffic
5–10×
Faster Authority
40–60%
Cost Savings
Web Development
Custom Website Development
All packages include a one-time $250 setup fee
Starter Suite
$600/mo
Perfect for small businesses
- Up to 5 Pages
- Custom Responsive Design
- Basic Branding Integration
- Contact Form + Map
- SEO-Ready Structure
- 1 Round of Revisions
Growth Suite
$1,000/mo
For growing businesses
- Up to 12 Pages + Blog/Portfolio
- Custom UI/UX Design
- On-Page SEO Optimization
- Lead Capture Forms + CTAs
- Google Analytics Integration
- 2 Rounds of Revisions
Elite Suite
$2,000/mo
Premium brands
- Unlimited Pages
- Fully Custom UI/UX From Scratch
- Advanced SEO + Animations
- Booking/CRM Integration
- 3 Rounds of Revisions
- 30-Day Post-Launch Support
SEO Services
SEO Optimization Packages
All packages include a one-time $50 setup fee
Starter Suite
$150/mo
- Full Website SEO Audit
- On-Page SEO (titles, meta, alt text)
- Keyword Research (8–12 keywords)
- 3 Blog Posts/Month
- 2 High-Quality Backlinks/Month
- Monthly Performance Report
Growth Suite
$300/mo
- Advanced Audit + Competitor Analysis
- On-Page SEO for 20 Pages
- 20–30 Keywords
- 3 Long-Form Blog Posts/Month
- 4 High-Quality Backlinks/Month
- Local SEO + Citation Building
Elite Suite
$600/mo
- Full Technical + Content Audit
- 40–60 Keywords Strategy
- 7 High-Authority Backlinks/Month
- Local + National SEO Strategy
- Competitor Tracking Dashboard
- Priority Support
Growth & Operations
Lead Generation & Virtual Assistance
Lead Generation — $350/mo (+$50 setup)
🎯Targeted lead research by niche & ideal customer profile
🔥Lead qualification: Hot, Warm, Cold categorization
📤Email outreach templates & automated follow-up sequences
📊Weekly performance report + monthly strategy call
Virtual Assistance Services
🗂️Administration — scheduling, filing, correspondence, data entry
💰Sales — client engagement, relationship building, CRM tracking
🎧Customer Service — phone, email, chat support with fast resolution
📋AR/AP — invoicing, payments, financial records & reconciliation
Staffing Rate (Full-Time)
$5–7/hr
Staffing Rate (Part-Time)
$5–7/hr
CRM & Automation
CRM & Pipeline Management
We do what HubSpot does — and more. $1,000 setup + $2,000–$5,000/mo
🔄
Marketing Automation
Automated workflows for leads & follow-ups
📱
Multi-Channel Comms
SMS, email, phone & social in one system
📅
Appointment Booking
Integrated scheduling for your practice
🧑💼
Contact Upload
We upload all your contacts for you
💳
Invoicing & Payments
Integrated billing & payment tracking
🛟
24/7 Human Support
Real human tech support + staff training
1–5 Users
Starter
6–10 Users
Growth
11–25 Users
Enterprise
Investment
Full Pricing Overview
📱 Social Media — Starter$300/mo
📱 Social Media — Growth$600/mo
📱 Social Media — Elite$1,000/mo
🌐 Website — Starter$600/mo
🌐 Website — Growth$1,000/mo
🌐 Website — Elite$2,000/mo
🔍 SEO — Starter / Growth / Elite$150–$600/mo
🤖 AIO/SEO — Essential / Pro / Elite$600–$1,600/mo
📍 Google My Business$400 + $200/mo
⭐ Review Management$100 + $250/mo
🎯 Lead Generation$50 + $350/mo
💼 CRM & Pipeline$1K + $2K–5K/mo
📞 24/7 Call Answering$300/mo
🤖 AI-Powered Dashboard$4,700
Getting Started
Onboarding Process
Phase 01
Agreement
01. Proposal
Review & acceptance
02. Contract
Details shared
03. Signing
Secure e-signing
➞
Phase 02
Discovery
04. Kickoff
Team introductions
05. Discovery
Requirements query
06. Strategy
Custom planning
➞
Phase 03
Execution
07. Setup
Tools configuration
08. Dev
Build & deployment
09. Feedback
Revisions & check-in
➞
Phase 04
Launch & Scale
10. Go Live
Campaign launch
11. Meetings
Ongoing reviews
Referral Program
Referral Rewards Program
Base Reward
$500
for 4 referrals sent and signed
Eligibility Requirements
✅Minimum of 4 referrals sent
✅Referrals must sign an agreement
🏆 Top Referral Bonuses
🥇 1st Place
$2,000
🥈 2nd Place
$1,500
🥉 3rd Place
$800
Tie-Breaker: In the event of a tie, the winner is determined by total revenue generated from signed agreements.