HG Smart Marketing

Healthcare Digital Marketing

Empowering Healthcare Providers in the Digital Landscape

📞 877-411-4476 🌐 www.hgsmartmarketing.com

Who We Are

About HG Smart Marketing

An emerging tech hub with over a decade of experience in digital marketing across various industries.

Our team has observed significant gaps in the digital strategies of medical professionals, especially within provider-owned practices. We've tailored our services specifically to address these inconsistencies, helping healthcare providers thrive in the digital landscape.

🎯

Industry Focus

Healthcare providers & medical practices

💡

10+ Years Experience

Digital marketing across multiple industries

📊

Data-Driven Strategy

Tailored solutions for measurable growth

The Opportunity

Patient Facts

77%

Search Online

of patients search online for a medical provider

— MD Connect Inc.

53%

Abandon Slow Sites

of mobile users abandon websites that take over 3 seconds to load

— Google

80%

Want Online Scheduling

of patients prefer providers who offer online scheduling

— Healthleaders Media

80%

Choose Better Reviews

of patients choose providers with better reviews

— TechTarget

The Problem

How Many Providers Are Perceived Online

⚠️Poor Online Appearance — Most providers appear poorly to patients online with low-quality profiles

⭐Few or Unfavorable Reviews — Minimal patient feedback reduces trust and drives patients elsewhere

🐢Slow, Insecure Websites — Sites that aren't mobile-optimized lose 53% of visitors within 3 seconds

🔍Invisible in Search Results — Often buried beyond the first few pages, missing 77% of searching patients

Every day without a strong digital presence is patients choosing your competitor instead of you.

Patient Journey

From Search to Review

The path a patient takes from discovering your practice to becoming a referring advocate:

🔍

Search

Acquisition

Patient finds your practice via Google GMB & SEO search

📋

Evaluate

Reputation

Checks your Healthgrades bio, credentials & patient reviews

📅

Book

Conversion

Converts via 24/7 online appointment scheduling system

🏥

Visit

Retention

Attends consultation in-person and receives medical care

✍️

Review

Outreach

Receives automated SMS review request link post-visit

🔄

Refer

Advocacy

Advocates & recommends provider to friends & family

Missed Opportunity

Missed Opportunities on Your Healthgrades Profile

Healthgrades.com — the largest patient-provider marketplace in the U.S. with 22 million monthly visitors

📷No Professional Photo — An absent or unprofessional photo makes your profile less credible

📝Incomplete Bio — Missing education, work history & achievements raises patient doubts

⭐Few or No Reviews — Limited feedback reduces trust and sends patients to competitors

📞No Contact / Tracking Number — Patients can't reach you and you lose conversion insights

💡

We fully rebuild and optimize your Healthgrades profile so patients find and choose you first.

What We Offer

Our Services

🌐

Custom Website Dev

Mobile-optimized, responsive websites

🔍

SEO Optimization

Higher rankings, organic traffic growth

🤖

AIO/SEO Optimization

AI-powered rankings & content at scale

📱

Social Media Management

Facebook, Instagram, TikTok, LinkedIn, X

⭐

Review Management

Positive reviews, reputation monitoring

📍

Google My Business

Local visibility optimization

🎯

Lead Generation

Qualified leads & client management

💼

CRM & Pipeline

Automation, scheduling, SMS support

🏥

Healthgrades Profile

Premium profile optimization

Social Media

Social Media Packages

All packages include custom content strategy and setup

Starter Suite

Instagram + Facebook (2 platforms)

10 Custom Graphic Posts/Month
2–3 posts/week, 4–6 Stories/month
Captions + Hashtags
Basic Content Strategy
Monthly Reporting
15 min/day Community Engagement

Case Study: Pain Institute of LA

Real monthly analytics demonstrating exceptional growth and performance

Local Visibility

Google My Business Package

Complete business profile optimization & active local SEO management

⚙️

Profile Setup & Optimization

Business name, address, hours, categories, services & descriptions — fully compliant with Google's guidelines

📸

Photo & Media Optimization

Geotagged branded images, logo & cover photo upload following Google's image standards

📬

Monthly GMB Posting

Weekly/bi-weekly keyword-rich posts with CTAs: Book Now, Learn More, Call Today

⭐

Review Monitoring & Responses

Real-time review tracking, professional responses within 24–48 hrs, negative review flagging

Case Study: Accident Recovery Center — 4.9★ (1,576 reviews) — achieved with HG Smart Marketing's GMB optimization

GMB Case Study

Case Study: Accident Recovery Center

Optimized Google Business Profile driving visibility, reviews, and customer engagement

Reputation

Review Management Package

Full review acquisition, feedback monitoring & response handling

🔍

Review Tracking

Daily monitoring on Google, Yelp, Facebook, Instagram & industry directories. Flagging negative/fake reviews for removal.

💬

Response Management

Professional responses within 24–48 hrs. Personalized positive replies, strategic polite responses for negative reviews.

📤

Review Outreach

Reaching out to past clients, monthly follow-ups, SMS/email/WhatsApp templates & automated review requests.

📊

Monthly Reporting

Reviews gained, platform breakdown, sentiment analysis (positive/neutral/negative), action plan for next month.

AI-Powered SEO

AIO/SEO Optimization

AIO/SEO is the new standard for organic growth — combining classic SEO with cutting-edge AI to build topical authority 5–10× faster at a fraction of the cost of traditional methods.

Essential

AI Content Auditing & Structuring
Semantic Keyword Research
AI Platform Optimization
Performance Monitoring Dashboard

Professional

All Essential services
AI-Generated Legal Content
Competitor AI Analysis
Voice & Conversational AI Optimization

Elite

All Professional services
Technical AIO Enhancements
AIO Training Workshops
Advanced Performance Dashboards

2–6×

More Organic Traffic

5–10×

Faster Authority

40–60%

Cost Savings

Web Development

Custom Website Development

All packages include dedicated design revisions and launch support

Starter Suite

Perfect for small businesses

Up to 5 Pages
Custom Responsive Design
Basic Branding Integration
Contact Form + Map
SEO-Ready Structure
1 Round of Revisions

Growth Suite

For growing businesses

Up to 12 Pages + Blog/Portfolio
Custom UI/UX Design
On-Page SEO Optimization
Lead Capture Forms + CTAs
Google Analytics Integration
2 Rounds of Revisions

Elite Suite

Premium brands

Unlimited Pages
Fully Custom UI/UX From Scratch
Advanced SEO + Animations
Booking/CRM Integration
3 Rounds of Revisions
30-Day Post-Launch Support

SEO Services

SEO Optimization Packages

All packages include full technical audits and keyword research

Starter Suite

Full Website SEO Audit
On-Page SEO (titles, meta, alt text)
Keyword Research (8–12 keywords)
3 Blog Posts/Month
2 High-Quality Backlinks/Month
Monthly Performance Report

Growth Suite

Advanced Audit + Competitor Analysis
On-Page SEO for 20 Pages
20–30 Keywords
3 Long-Form Blog Posts/Month
4 High-Quality Backlinks/Month
Local SEO + Citation Building

Elite Suite

Full Technical + Content Audit
40–60 Keywords Strategy
7 High-Authority Backlinks/Month
Local + National SEO Strategy
Competitor Tracking Dashboard
Priority Support

Growth & Operations

Lead Generation & Virtual Assistance

Lead Generation Services

🎯Targeted lead research by niche & ideal customer profile

🔥Lead qualification: Hot, Warm, Cold categorization

📤Email outreach templates & automated follow-up sequences

📊Weekly performance report + monthly strategy call

Virtual Assistance Services

🗂️Administration — scheduling, filing, correspondence, data entry

💰Sales — client engagement, relationship building, CRM tracking

🎧Customer Service — phone, email, chat support with fast resolution

📋AR/AP — invoicing, payments, financial records & reconciliation

Staffing Capacity

Full-Time Support

Staffing Capacity

Part-Time Support

CRM & Automation

CRM & Pipeline Management

We do what HubSpot does — and more. Complete practice automation & marketing pipeline

🔄

Marketing Automation

Automated workflows for leads & follow-ups

📱

Multi-Channel Comms

SMS, email, phone & social in one system

📅

Appointment Booking

Integrated scheduling for your practice

🧑‍💼

Contact Upload

We upload all your contacts for you

💳

Invoicing & Payments

Integrated billing & payment tracking

🛟

24/7 Human Support

Real human tech support + staff training

1–5 Users

Starter

6–10 Users

Growth

11–25 Users

Enterprise

Investment

Full Pricing Overview

📱 Social Media — Starter$300/mo

📱 Social Media — Growth$600/mo

📱 Social Media — Elite$1,000/mo

🌐 Website — Starter$600/mo

🌐 Website — Growth$1,000/mo

🌐 Website — Elite$2,000/mo

🔍 SEO — Starter / Growth / Elite$150–$600/mo

🤖 AIO/SEO — Essential / Pro / Elite$600–$1,600/mo

📍 Google My Business$400 + $200/mo

⭐ Review Management$100 + $250/mo

🎯 Lead Generation$50 + $350/mo

💼 CRM & Pipeline$1K + $2K–5K/mo

📞 24/7 Call Answering$300/mo

🤖 AI-Powered Dashboard$4,700

Getting Started

Onboarding Process

Phase 01

Agreement

01. Proposal

Review & acceptance

02. Contract

Details shared

03. Signing

Secure e-signing

➞

Phase 02

Discovery

04. Kickoff

Team introductions

05. Discovery

Requirements query

06. Strategy

Custom planning

➞

Phase 03

Execution

07. Setup

Tools configuration

08. Dev

Build & deployment

09. Feedback

Revisions & check-in

➞

Phase 04

Launch & Scale

10. Go Live

Campaign launch

11. Meetings

Ongoing reviews

Referral Program

Referral Rewards Program

Base Reward

$500

for 4 referrals sent and signed

Eligibility Requirements

✅Minimum of 4 referrals sent

✅Referrals must sign an agreement

🏆 Top Referral Bonuses

🥇 1st Place $2,000

🥈 2nd Place $1,500

🥉 3rd Place $800

Tie-Breaker: In the event of a tie, the winner is determined by total revenue generated from signed agreements.